Most products described as handmade in the floating shelf market are assembled by hand from machine-cut, machine-finished components. That's not dishonest exactly, but it's a different thing from what happens in my shop.
Every shelf starts as a raw hardwood board selected for the order. I cut it to your exact dimensions on a table saw, joint and plane the faces flat, sand through progressive grits by hand, route any custom edge profiles or LED channels if specified, and apply finish by hand in multiple coats. The Hovr bracket holes are drilled to spec before finishing so the hardware fits cleanly on install.
There's no production line. There's no batch processing. Each handmade floating shelf is its own project from start to finish, which is why lead time is four to six weeks and why every shelf that ships is slightly different from the last one. Same species, same dimensions if you order matching shelves, but the grain pattern, the figure, the character of the wood: those are unique to the board I selected for your order.
That's what handmade means. One person, one shelf at a time, built for your wall specifically.